When I began working with this organic wine brand, it was still relatively new. The client’s objectives were to increase brand awareness and recognition through a targeted social media campaign. Strategy followed on building and growing an organic community using custom visuals, influencer marketing, and engagement.
Strategy & Tactics:
- Developed and implemented content strategy
- Added a Facebook tab that shows users where to buy the wine locally
- Brand creation
- Brand and messaging development
- Community and partner outreach and engagement
- Utilized relevant industry hashtags
- Copywriting: website content, infographics, and all social content
- Developed an influencer marketing program, working with dozens of Instagram influencers who increased the brand’s exposure while showcasing the wine in creative ways.
- Managed two photo contests (Facebook and Instagram) that encouraged entrants to locate and purchase the wine.