Casey Olsher

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Casey Olsher

Casey OlsherCasey OlsherCasey Olsher
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Organic Wine | Branding, Copywriting, Social Media Strategy

  When I began working with this organic wine brand, it was still relatively new. The client’s objectives were to increase brand awareness and recognition through a targeted social media campaign. Strategy followed on building and growing an organic community using custom visuals, influencer marketing, and engagement.


Strategy & Tactics:

  • Developed and implemented content strategy
  • Added a Facebook tab that shows users where to buy the wine locally 
  • Brand creation
  • Brand and messaging development
  • Community and partner outreach and engagement 
  • Utilized relevant industry hashtags
  • Copywriting: website content, infographics, and all social content
  • Developed an influencer marketing program, working with dozens of Instagram influencers who increased the brand’s exposure while showcasing the wine in creative ways.
  • Managed two photo contests (Facebook and Instagram) that encouraged entrants to locate and purchase the wine.


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