Casey Olsher

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Casey Olsher

Casey OlsherCasey OlsherCasey Olsher
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Hospitality Industry | Social Media Case Study

When I began working with this luxury Turks and Caicos resort, it had recently opened. The client’s objectives were to increase awareness and position Sailrock as a premier travel destination. 


Strategy

  • Developed Facebook, Twitter and Instagram content strategy to increase fans/followers and engagement
  • Community management on social media and TripAdvisor and Expedia
  • Managed ad campaigns 


Results (in 7 months)

  • Increased social following by 62%
  • Increased website visits from social media by 303%
  • 15,000+ engagements 

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