When I began working with this luxury Turks and Caicos resort, it had recently opened. The client’s objectives were to increase awareness and position Sailrock as a premier travel destination.
Strategy
- Developed Facebook, Twitter and Instagram content strategy to increase fans/followers and engagement
- Community management on social media and TripAdvisor and Expedia
- Managed ad campaigns
Results (in 7 months)
- Increased social following by 62%
- Increased website visits from social media by 303%
- 15,000+ engagements